2011年11月9日 星期三

They're like the old physicians.

Lofing-Rossotti said that level of advice is what has enabled Lofings Lighting to stay strong even as big-box stores and large corporations have expanded.

"We're really flexible, and also, we can do whatever we want," she said, adding that the only people the company needs to clear any decision with are the other family members.

Lofing-Rossotti and Max Lofing said that while some view the business as dealing in only high-end lighting, they have something available for nearly every budget.

"They always stand behind the products and the service," said Julie Haney, 55, of JMH Architecture. "I've worked with them since 1992, and I love working with them because of their knowledge of updated lighting technology like LEDs and fluorescents.Frank hasn't named her work, calling goodledbulbs simply the West Pender light art installation."

Haney, whose company is based in Davis,bestledlightsdd said she usually works on residential remodels and likes that someone from Lofings Lighting will come out to a job site.

"I love it that they're also family," she said. "The grandfather's in there, the dad's in there and the kids are in there."

Lofing-Rossotti and Max Lofing said they learned the importance of a good work ethic growing up with the business, and they've done every type of job, including dusting light fixtures in the showroom.

Their sister, Michelle Puzdrakiewicz, worked with them when they were growing up and went on to be a pediatrician.

"I think it taught us all a really good work ethic," Lofing-Rossotti said, adding that her 7-year-old and Max Lofing's kids, 3 and 5, will likely work in the store when they're in high school.

The business is still located in the original building at 2121 J St. Five years ago,Sometimes I also make spaces in fluorescentlights2011 exhibitions and museums where the viewer is completely enveloped by light and undergoes different experiences in seeing." a second building was added,The LED’s produce a lightsale9 constant 3000k white light as standard with the option of a 6000k natural white light. directly across the street, where customers can preview lighting styles.

"That allows them to see the true effect of the light they are looking at and what it will do, without all the other lights shining in the showroom," Lofing-Rossotti said.

Don Lofing, Roy Lofing's son, said he's excited that the business reaches the 50-year milestone Friday.

"It's been a good ride," he said.ledbulbsss "It's an amazing feeling, and it's really great to be here working with my family and being together all the time."

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